Photography for Social Media, PR and Photojournalism
Photography for social media has become a really growing field and now my clients are not only companies, advertising and media agencies but bloggers, influencers, startups. Essentially it is a dynamic mix of environmental portrait, product, street and photojournalism all brought together to tell about your business, product or service, or simply yourself. The trick is it has to be technically great and visually engaging. It is not photography for protography’s sake but has to have distinct target audience, clear concept of the product or service promoted and stay really on top of communication trends. And in the end it is really measured by likes and follows.
Unlike when I do a series of product shots, or portraits setting up the lighting in the studio for one predictable subject – photography for social media is pretty much a combination of everything, and technically although is seemingly less demanding – actually ends up more challenging. It is precisely when within one session you have to come up with the solution of environmental portrait, often not knowing in advance what the lighting conditions are going to be in that location, some elements of food or product photography, architectural and some casual scenes, crossing the road, or drinking coffee, laughing answering the phone call, working in your studio.
The trick is that for all these situations traditionally you would have to use different lighting setups and different lenses and in some cases would even need an assistant. Not anymore – now as social media photographer i have to have an easy and quick solution right on the spot. The key here is to come up with the plan that will tick all the boxes. Photography for social media is so dynamic and engaging – I can not resist the temptation, and really look forward to stories like this.
Photography for PR, Web content and social media Agencies
If you continue struggling with the challenge of getting the images that reflect the business and the product of your client, and find yourself continuously resorting to the use of stock photography, you should consider hiring a photographer to produce the visuals that are actually telling the story of your client’s business.
The truth is, during one photosession around a hundred images may be produced that can be used for social media campaigns, banners, instagram feed, flyers that will really expand your communication options, as you will be able co convey exactly the messages you need for your strategy (pretty much at the cost of what you would pay for generic stock images). Well executed unique and relevant images will undoubtedly expand the reach of your press releases, as essentially now what end consumer is still attracted more , when the power of ad text is almost gone.
Social media photography for businesses.
When i work with businesses i have to overcome 2 main concerns expressed by small business – first of all they think it is insanely expensive, and do not even try to work out a quarterly or monthly budget for it, second they are not sure about the quality and end result. When we start working together both concerns are not an issue anymore.
Showcasing your business in candid and uniquely personal way puts you in touch with your clients without looking like advertising. In our day and age social media is really substituting traditional and costly forms of print, radio and commercial advertising. The good news – reaching and interacting with your clients have become more affordable – and, in fact, you can control most of your communication and interaction with them.
The opportunities to tell about your business in the language of photography are indeed endless – showcase your showroom, showcase your product, showcase your salespeople interacting with your clients. Another advantage of using more and more images in your communication is that it allows to get your clients interested in your product, to know what to expect when they arrive to your store or order your service. Or simply order it online from you.
Photography for Bloggers, Influencers, Startups
Are you passionate about fashion, styling , cooking, makeup, hairstyling, decor, design wedding decor, or cultural life and events? Do you enjoy spending time doing it and meeting new people in the sphere you absolutely love? Do you find yourself always researching materials about you favorite topics and feel like sharing your opinions with your friends and followers? It looks like you are becoming a blogger and an influencer.
The truth is, if you are truly passionate about something and want to tell the story that is uniquely yours, you have to have also images that illustrate your point of view. Here stock images won’t cut it (not to mention that you would definitely want to stay away from borrowing images from other blogs and somebody else’s instagram feed). At some point your following will get tired from average mass produced quotes, coffee shop shots and selfies. You have to be more resourceful than that. After all how your blog or social media feed will stand out from others.
Blogs and social media with unique visual content will not only bring you great following and recognition, but are often picked up by brands that are looking to promote their product and are looking for spokespeople with guaranteed live and engaged following, and this way your little endeavour might end up being quite a lucrative enterprise. The secret here is to be consistent, be original, speak from your own experience!
With the right planning together we can create an engaging visual feed for you in one easy downtown walk , covering your favorite cafes, telling story of your wardrobe, visiting your favorite places.