A professionally created clothing line lookbook is a key to showcasing your new collection. It takes experience to organize the whole process from model casting to planning the photoshoot itself. This is where the ability to think through details and plan the logistics should work well with creative thinking.
Photography studio or location?
Location photography pros and cons
While location photoshoots put the clothing in the context and help to visualize. Is it a piece to be worn casually in the street? Will you wear it to a red carpet event? Will you wear it to the office? It is also a great scene to showcase coordinates and accessories. The opportunity to make it relevant to the lifestyle of the potential clients can not be underestimated and certainly is shown better within the location. However, the logistics of outdoor shoots are very challenging:
- Weather conditions can simply ruin a photoshoot and make you reschedule multiple times (rain, strong winds, strong sun, just to name a few)
- Moving from location to location makes it difficult to keep styled clothing sets organized and takes much longer to change and walk to the photoshoot exact spot
- Although you would expect that outdoor spots are free, for the best spots you have to plan in advance and pay a license fee ( which is, in fact, more than an hour at the studio)
Using photography studio space for catalog photoshoot.
Usually, the studio is the answer. At the studio you can control the light, can conveniently arrange clothing to make the process go faster. Do not forget – this is not an editorial look where you will need only showcase 6-8 looks – it is a complete collection – between 20 to 40 pieces not to mention styling variations and combinations, and zooming in on features, details, and usage.
With this experience, I have come up with the recipe combining both for one collection. Itis essentially 2 shoots. One at the studio focusing on product outlines, colors and fabric. And another one to supplement – the environment, or outdoor shoot giving a better perspective on the fashion line. The wealth of environment images not only enhances the main catalog but provides a great collection of images for the social media posts and ads.
Lookbook photography takes incredible attention and patience and I will be happy to guide you through the entire process.
Schedule Your Next Stylish Lookbook Photoshoot
It is often when designers or fashion boutiques contact me to create photography for their collection lookbook under strict deadlines when an important fashion show is coming up, and there is very little time to put everything together. Ideally, you should have enough time on your hands to plan everything out in detail. It should reflect the feel and the inspiration, and be functional to show your pieces and their combinations. But reality often affects the creative process…
A great alternative is a venue with a character that reflects the style of your collection: edgy, modern, or elegant. The style of your clothing and interior it is shot in have to work with each other well. The architectural elements should accentuate the features but never overpower them. The sample with the concrete wall shown above is a great example – it adds natural texture, and it was a very comfortable location to shoot in – a lobby of a modern building, with an accessible power supply and easy access to a change room.