Are Magazine Publications Still Working?

In the age of social media and video reels, magazines seemed to tumble from its once-high pedestal of the most coveted media and advertising platform. Is that true, though? 

Speaking to quite a few magazine publishers and editors, hoping to get their insight on the true state of the industry I could not help but notice that they are all inspired and optimistic. And I was only happy to hear that! 

As I offer photography for magazine publications, a lot of my work is related to media and advertising and I need to keep a fresh perspective on the industry. Here are some of the insights from people related to magazine publishing firsthand.

A few thoughts after a conversation over a cup of tea with Susy Tamazy, owner and founder of “BizFashion Magazine”, circulation: 20,000.

Q: Suzy, How do you think printed (or digital copy) of a magazine compares to the thousands of fashion accounts on social media updated daily? 

S.T: Sounds scary, I know, but you have to think about it differently. Magazines are about high-quality curated content. Teams of professionals share their expertise and create incredible visuals. It is a long-lasting effect. 

Over the years we also found that the readers interact with it differently. They do not scroll through. They take in every page and every image. They come back a look again. How often did you look at an Instagram post posted 2 weeks ago? A month?

Q: How does it feel to become an editor-in-chief of one of the key fashion publications in Toronto in a span of a mere 10 years?

S. T.: I didn’t think it was possible. I simply kept doing what I loved the most. Endless photoshoots, model calls, planning, and styling. It was the amazing people that I met on the way who kept me going. There was this amazing energy of collaboration. Yes, there are years of dedication, but it simply shows when you give it 100%.

Q: What did you learn from this journey?

S.T. Fashion is the industry where you have to prove yourself every season. So is photography, and so is talent. This always keeps me going.

• Unique Exposure: BizFashion Magazine offers a distinctive platform that highlights individuals through curated interviews, showcasing their talents and achievements in the fashion industry.
• Team Collaboration: The magazine emphasizes teamwork and collaboration among various industries, including photographers, models, makeup artists, and designers, fostering a sense of community and recognition.
• Portfolio Growth: Individual interviews and artist highlights contribute to the growth of participants’ portfolios, providing them with valuable exposure and showcasing their skills to a wider audience.
• Credibility Boost: Being featured in BizFashion Magazine serves as a credible reference for individuals, demonstrating their value to potential employers, clients, or future projects. QR Code Integration: The use of QR codes allows clients to connect easily with featured businesses, offering both profitability and exposure to the magazine’s substantial monthly subscriber base.
• Accessibility: Despite economic fluctuations, BizFashion Magazine provides economical options for clients to access features, making it a feasible avenue for individuals and businesses of various scales.
• Free Previews: Unlike some magazines, BizFashion Magazine allows free previews, enabling individuals to view their features without the obligation to purchase, enhancing the overall experience for contributors.
• Sustainability Efforts: The magazine acknowledges environmental concerns by minimizing unnecessary printed issues, supporting sustainability, and contributing to a future with reduced landfill waste.
• Community Support: BizFashion Magazine donates printed copies to women’s shelters, actively participating in community support and giving back to those in need.

BizFashion Magazine stands as a unique and valuable platform, providing exposure, credibility, and a tactile experience that sets it apart in a digital age.

PRINTED MAGAZINE FEATURES!

Written by: Demi Theo

IG: @demi.theohttps://www.instagram.com/demi.theo/

     I believe that physical magazine features and advertising are the most POWERFUL branding tool that easily and effortlessly promotes your brand to hundreds of thousands of people across the globe.

     This helps to promote your brand and image with the highest exposure possible as these features are a compilation of great work by experts in the related industries and in different fields such as writing, advertising and marketing, fashion styling and promotion, editors, and publishers all teamed up with professional, respectable and highly recommended photographers such as Olga Hutsul, founder of Olga Hutsul Photography.

     It is proven that the human brain will remember words and images that are printed on physical paper much better than just digital images that tend to be forgotten by the average brain. This definitely gives you an advantage over your competition.

     People who subscribe to magazines believe and trust that the publication will be accurate with the content and will provide them many benefits for their company /brand, and a proven tool to reach your prospects, establish your brand, and reach your target market!

To ensure your brand advertising goes a long way, you may want to include QR codes and social media tags for even better results!

DemiI Theo’s written work has been seen in the past in magazines such as ISABELA MAGAZINE, READY FASHION MAGAZINE, and SPENCER MAGAZINE.

Currently, Demi is a feature editorial writer, Director of Advertising and Marketing, and DIY columnist for several years for award-winning BizFashion Media’s BIZFASHION MAGAZINE, a worldwide magazine that caters to over 20,000 subscribers.

She is the co-author of the original EMPOWERED IN HEELS – Book 1, a ghostwriter, and a children’s book author of her first published book called THE MAGICAL CHICKADEE AND FRIENDS – STORIES AND CRAFTS, followed by a series of E-Storybooks that include stories such as THE FERPINDERPS PICNIC, THE WINTER ROSE, YIKES! THERE’S A MOUSE IN MY HOUSE! and THE VALENTINE BEARS.

You can reach  Demi Theo: at ig: @demi.theo

Over the years I created a series of images for magazines – from fashion editorials to magazine features. Compared to the instantaneity of social media communication it is an entirely different process. The visuals accompany an article that tells a story. The goal of the visuals is to tell the same story but with the language of photography. 

Working on projects like this challenges you to always think of the subject, what is essential, and what will highlight the story the best.

In 2023, I have done several covers for BVM media, the Neighbours of Woodbridge series – and it was a great experience! The cover is not only more challenging from the point of view of the narrative, but it simply has to attract attention to the whole magazine. 

Magazines are a great way to promote your professional skills and tell your story.

Are you getting to the level when you need extra publicity? Do not forget about the industry magazines! After all, this is where most of your clients and colleagues are still checking on the industry trends!

Having a great set of images that put you right in the limelight helps if you think about it strategically.

Get Seen with great photography for magazine publications, Get Published, and be your industry expert!!!